Minimalist Guide to SEO

This is another SEO article.

Sorry not sorry.

There’s literally millions of them. It’s your job as an SEO, aspiring SEO, or seasoned marketer etc to read them all.

Every single one.


Or you could do some SEO…

You can learn way more by actually doing SEO than reading about doing SEO…

Learn by doing.

Can you ride a bike?

Did you learn by reading every book and article about bikes that you could find? Or did you just actually get on a bike and give it a go?

Sure, there are great articles out there. But there are quite a few okay-ish articles. And a lot of bad ones.

How do you tell the difference?

Well annoyingly, by reading lots of articles. After a while, you start to notice the same themes, recommendations and techniques pop up.

As a general rule, learn from people who have actually done the thing they are talking about.

You wouldn’t learn to drive a car from someone who can’t drive.

It sounds obvious, but a lot of SEO blogs produce a lot of content about how to market your website and do this and that, but that’s where it ends.

Learn from people who have done it and are doing it right now.

10 Steps to SEO

Do these and you’re doing better than most at SEO.

(We are going to assume your site is responsive and works on mobile. If not, what’s wrong with you? All sites should work on mobile.)

Here’s what to do:

  • #1 Add OpenGraph meta tags – Google’s web crawlers like to be fed meta data. You might as well make it easy for them and give them a good meal.
  • #2 Use natural URLs – Make it obvious what your content is about and keep it consistent in your title and H1 too.
  • #3 Use schema dot org – Feed the crawlers
  • #4 Use sitemap.xml – Let your pages be found.
  • #5 Use tables – Google likes to read HTML tables and might make snippets from your content.
  • #6 Pagespeed – Google likes web pages that load fast. But more importantly: people like web pages that load fast.
  • #7 Build links -The dreaded link building. Try to get press. Don’t be a dick. Be natural. Buy backlinks from trusted vendors to speed things up.
  • #8 Steal from your competition – Look at what your competitors and big brands are doing. Reverse engineer what is working.
  • #9 Learn Google Sheets – Spreadsheets are an essential tool for SEO. Learning to use & build things in Google Sheets goes a long way.
  • #10 Remember the Dunning Kruger effect – This cognitive bias stats ‘people of low ability have illusory superiority and mistakenly assess their ability as greater than it is.’ The more you know about SEO, the less you know.

You can’t argue with a graph.


Do not read all the SEO blogs (most are ghost written and spam). Find mentors, not publications. Learn from people doing it and succeeding.

Find a few blogs that you enjoy reading and feel you are getting value from. If you get value from them, then great.

Just be aware that some people are more bothered about your $$$ than improving your knowledge.

I do actually think it’s important to read some terrible SEO blogs now and then.

Firstly it show’s what you shouldn’t do. It would be very easy to keep re-writing SEO articles and churning them out like a mad machine powered by Google rumours and greed.

But this is boring.

Experience + Execution is better than 10 tips any day.

The internet is a playground of learning.

You can learn everything on the internet, mostly for free. I think it’s important (not just with SEO but in any industry) to find your own sources of information.

Find blogs and interpret them in your own way.

Google giveth & taketh away.

Remember, Google doesn’t care.

They don’t care that your blog has a 10,000 word article.

They don’t care that you’ve produced so many infographics that a designer on fiverr can now afford to purchase a small island.

They don’t care about your never ending linkbuilding campaign.

If you are not providing value to their searchers, you are no use to them. Google want’s to provide the best information. Now this is open to interpretation.

But be honest:

Do you need to write thousands of words when a few hundred will do?

Wrapping up

Next months article will be titled 13 SEO tips for people with faces.

Not only will it tell you how to do SEO, it will also give you a 5 step walkthrough to setup a WordPress site. I think this is the only guide of it’s kind on the internet.

It even includes loads of affiliate links! How exciting for you…