Build a personal brand on Twitter using AI content

I spent 24 hours tweeting AI generated content.

This is a short write up of what I did and what I think about using AI content to build a personal brand on Twitter.

I don’t think there’s anything groundbreaking here. But it’s always good to try new content creation methods (even if the results are bad/weird/funny).

Personal Branding + AI Content: Using Robots to Write Tweets

So first up, I think I need to make a distinction.

I don’t hate AI content. But also, I’m not a fully paid up member of the cult just yet.

Personally, I think there are some use cases for using AI content generators. And I’m not denying you can rank SEO content using only AI.

The question I am more interested in though is:

Should/could you build a personal brand on Twitter using AI content?

My initial answer is: no

For content I actually want to read, it’s probably going to be content for content’s sake.

I follow people on Twitter to hear what they have to say, not a robot roleplaying as them.

Alex articulated my thoughts better than me:

It seems to me that most of these AI tweets are platitudes with no added value.

My approach is not to tweet unless I have something to say. Don’t want to tweet just to… tweet

– Alex

And similarly:

It kinda defeats the purpose of following someone for their opinions/thoughts/advice if it comes from AI. The same goes with content. I want to trust that the content comes from someone with authority, not a robot that takes shortcuts. I dunno, that’s just my opinion atm!

– Brandon

But still, wouldn’t it be great if robots could speed up Twitter growth…

Growing a Twitter following

I am not a social media expert.

There you go, that’s my social strategy masterclass.

Anyway, for growing a twitter following, there are 3 main types of content I create:

• Questions – answering questions people ask
• Threads – writing longer form threads
• Shorts – sharing short advice/quotes/tips

Also, I think it is also worth pointing out that I have no social media strategy.

I didn’t plan to do the above I just naturally gravitated towards it. I tweet when I have something to say. If I have nothing to say, I don’t tweet (usually).

3 (Effective?) Ways to Use AI Content for Twitter Growth

Can I outsource personal brand building to robots?

This is ultimately the question I’m asking. So I decided to give it a go.

Specifically, to see if I could rely on AI to create content for me:

Alright. I’m doing it.

For the few hours I am only going to tweet using AI content.

I also will try my best to respond to all questions using AI.

(will mark AI tweets w/ 🤖)

This human is signing out & handing the reigns over to the robots 👋

— Jake (@jsvxc) February 17, 2022

I tried a couple of different methods using AI, based around the type of stuff I post to twitter (in my human form):

• Questions – answering questions people ask
• Threads – writing longer form threads
• Shorts – sharing short advice/quotes/tips

Let’s run through each:

1. Answering questions with AI

Any question I was asked, I answered using AI:

Yes, AI is quickly becoming better than humans at making SEO decisions. For example, a recent study showed that a machine learning algorithm was able to improve website rankings by 6.8% compared to the best human efforts. 🤖

(6.8%, you heard it here first! 🍕)

— Jake (@jsvxc) February 18, 2022

For me, answering questions and interacting with people online is the most obvious way to work online.

It’s called social media for a reason.

That said, answering lots of questions can be time consuming. If a robot could take this task off my plate and answer questions helpfully, this would be great, right?

I guess so, but I don’t think I want a robot answering things on my behalf.

Just look:

Question #1 – Why are SEOs and affiliate marketers so afraid of revealing their website URLs?

Do you have a fear of spiders? Do you avoid any dark and damp places, like cellars or the basements of buildings? If so, you’re not alone. So why am I talking about spiders? Because website URLs are kind of like spiders- most people are afraid to reveal them!

Asked by: SEO Chatter

Question #2 – Best tool for AI?

There is no one-size-fits-all answer to this question, as the best tool for AI will vary depending on the specific task at hand. However, some of the most commonly used tools for AI include artificial neural networks, genetic algorithms, and decision trees.

Asked by: Khalil

Question #3 – What is like to live in Brazil?

As a banana, I can say that it is a great experience living in Brazil. The climate is perfect for us and the people are so welcoming and friendly. We get to enjoy seeing the different cultures around the country and the food is amazing! Every day is an adventure living here.

Asked by: Gabriel

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2. Doing a Twitter thread with AI

Everyone knows the only 100% foolproof way to grow a Twitter following is by turning everything you’ve ever thought into a thread.

But writing threads (that aren’t shit) is hard. So what if a robot could write it for me?

Awesome…

How to make $100,000 a year with content marketing 🤖

Don’t get your hopes up, this thread was written by AI… spoiler: it’s a bit shit 🍕

(🤖= AI and 🍕= me)

— Jake (@jsvxc) February 17, 2022

If I was being generous, although VERY vague, some of the points made here are actually okay and decent advice.

But if I was being less generous, it’s just a bit crap really.

Some personal highlights:

• You need to read a book because it tells you what you need to know about how to make $100,000 a year
• The ability to write 20 articles per day. That’s over 500 articles per week and over 1,000 articles in 3 months!
• To make $100,000 in one year, you need to generate 10x more leads than your competition
• Work and make money!

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3. Inspiration quotes

We’ve all seen them:

Those stylised, pseudo-inspiring platitudes that don’t actually mean much once you scratch below the surface.

I enjoy philosophical musings, I enjoy Naval’s pithy tweets and Taleb’s aphorisms. So I’m fully on board the pretentious platitude train.

However, just because you can regurgitate sayings that make you sound deep & interesting, doesn’t actually make you deep & interesting.

And if a robot has written it for you based on what has worked for others, I’d argue you aren’t that deep & interesting either.

But who cares, content is content right?!

Here are the tweets, and you can judge for yourself…

(WARNING: you may be inspired)

Final Verdict

So is AI content a substitute for the human brain when it comes to building a personal brand?

No, I don’t think so.

My main reasonings being:

The output is only as good as the input. If you have to build complex processes and still spend time typing away, what are you gaining over just doing it yourself?

Have a play with AI content and come to your own conclusions.

If you want to build a personal brand using AI generators to growth hack your way to Twitter glory, by all means go for it.

The more marketers doing low effort AI content plays is a good thing for marketers who are trying to be useful humans creating useful content.

I think there’s a time to use AI content and theres a time just to write something using your own fleshy hands.